Startup Professionals Musings
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A Perspective On When A Business Plan Adds Value

As a startup mentor and investor, I am approached regularly by aspiring entrepreneurs who assert that business plans are a waste of time. They cite sources like the BusinessWeek story, “Real Entrepreneurs Don’t Write Business Plans” and this Forbes article. From my perspective, much of this advice is an urban legend and just plain wrong. Read More »

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  • Bootstrapping Organic Growth Makes Startup Sense

    When someone asks me for the best way to fund a startup, I always say bootstrap it, meaning fund it yourself and grow organically. Bootstrapping avoids all the cost, pain, and distractions of finding angels or VCs, and allows you to keep control and all your hard-earned equity for yourself. Despite all the focus you hear on external investors, over 90% of startups today are self-funded. Read More »

  • More Successful New Entrepreneurs Are Baby Boomers

    One of the biggest myths in the business world is that startups are no place for Baby Boomers, that aging generation born between 1945 and 1964. They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Yet credible reports on current trends tell us just the opposite. Read More »

ABOUT THE AUTHOR
Martin Zwilling

Marty Zwilling‘s passion is nurturing the development of entrepreneurs by providing first-hand mentoring, funding assistance, and business plan development. He is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners.

He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 550,000 Twitter followers. He is also a regular contributor to Forbes, Harvard Business Review, Business Insider, and the Huffington Post. He also published two books, “Do You Have What It Takes To Be An Entrepreneur?” and “Attracting an Angel.”